Course curriculum

    1. (Video) Introduction to Marketing (important)

    1. (PDF) Principle of pharmaceutical Marketing

    2. Week 1 Video

    3. Module 1 Quiz

    1. Week 2 | Knowledge Check

    1. (PDF) Situational Analysis

    2. W2 P-0 Marketing Plan Template illustration

    3. CPMP R5 Week 2 | Part 1

    4. CPMP R5 Week 2 Part 2

    5. Quiz 2 | Situation Analysis

    1. Week 3 | Knowledge Check

    1. PDF - Modern Marketing Strategy - Customer Behavior (Full Slides)

    2. W3 P-0 Introduction

    3. W3 P-1 Strategy Creation process

    4. W3 P-2 Example Montelar overview

    5. W3 P-3 Montelar insights output

    6. W3 P-4 Montelar defined market

    7. W3 P-5 Montelar competitor analysis

    8. W3 P-6 Montelar Market Trends

    9. W3 P-7 Montelar insights - External analysis

    10. W3 P-8 Montelar insights - SWOT

    11. W3 P-9 Montelar setting strategic objective _ strategy outline

    12. W3 P-10 What is Marketing Strategy

    13. W3 P-11 Marketing Strategy recap

    14. W3 P-12 Factors affecting strategy selection

    15. W3 P-13 Types of marketing strategy

    16. W3 P-14 Target customer selection

    17. W3 P-15 Summary of types of strategies _ customer selection

    18. W3 P-16 Targeting steps

    19. W3 P-17 understanding customer needs - Buying decision process

    20. W3 P-18 Types of customers- needs

    21. W3 P-19 Brand positioning intro

    22. W3 P-20 Brand Positioning definitions

    23. W3 P-21 Positioning Triangle

    24. W3 P-22 Positioning strategy, types _ Maps

    25. W3 P-23 Positioning Statement Examples

    26. Module 3 Quiz

About this course

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  • 48 lessons
  • 62.5 hours of video content

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